Katy Perry Goes Back To Purple Hair In New Fragrance AD. Looks like Kary Perry is going back to an old favorite with the launch of her new perfume Mad Potion. The Ad shows Katy dressed as a magician while holding her new scent along with wearing a bold lavender hued wig. A look that is very fitting to her overall style.
As of now Mad Potion is only available via twitter through a new Twitter popup shop using the username @KatyPerryPopUp. Followers can purchase the $29.99 fragrance directly, using Twitter’s Buy Now card. Those who follow the feed will also have access to exclusive Perry content. The new twitter popup shop provides a new way for Katy to sell her scent and reach her followers.
“In working with Katy, we wanted to try something completely different for the launch of her latest fragrance,” said Emily Bond, vice president of global marketing, celebrity brands and new business development at Coty Inc., Perry’s fragrance licensee. “Given her immense popularity on Twitter, we thought it would be the ideal channel to create a pop-up shop that will let her fans not only interact with her but also purchase the fragrance directly.”
Mad Potion will eventually become available at other retail stores, but her new popup shop is quite innovative and could be major in launching new products by celebrities in the long run.