First Look – Beyoncé for H&M Summer 2013 Ad Campaign. There’s no stopping Beyonce these days, and now she’s even teaming up with H&M. Notorious for their swimwear lineup, and now with Beyonce thrown into the mix, this is going to be one hot new collection. For their summer range, Beyonce will be repping the brand to the fullest by modeling pieces in the form of billboards, tv and print ads ( get your first look below), and she will even help design some of the clothing.
The campaign will feature swimwear and beachwear pieces as well as a tie-dye bikini from this summer’s H&M for Water collection. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid.
“They are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.
Hitting stores this May we can expect to find the lineup available in stores and online.