MAC Teams Up With Rihanna For : RiRi Hearts MAC Collection for 2013. Mac has officially announced it’s collaboration with talented R&B singer Rihanna, and 4 new collections will be produced with their partnership including the first product “ RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. Its release will coincide with Rihanna’s Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the first night to showcase the line”.
All four collections will be released this year, and will be called RiRi Hearts MAC Collection with over 31 products being introduced. “RiRi Woo will be sold at the Rihanna concerts and online, and a summer collection will follow, which will also be sold online. A third will land in brick-and-mortar stores for fall, and there will be an on-counter holiday collection. The summer portion will be sold online, which includes two additional lipsticks, Lustre Drops, and a blush duo. The third will be in stores for fall and feature sixteen products, such as lipsticks, a Lipglass version of RiRi Woo, two eyeshadow palettes, and false lashes. The final installment will be in-stores in time for the holidays with ten products, like nail polish, makeup bag, and more lipsticks. RiRi Woo will be sold in all four collections.”
It seems to me that Ri Ri is a lucky girl and quite busy these days. Get your first look from the new collection after the drop.