Jessica Simpson Shows Off Her New Activewear Line Looking FIT! Jessica Simpson wants you to know she’s been working on her fitness, and her latest Ad Campaign proves mama has been hitting the gym, big time. Her new activewear line is called Jessica Simpson The Warm Up and features an array of modern workout options including shorts, low-back tops, sport bras, leggings and more. Many of the styles have vibrant colors and make working out stylishly more fun.
“Maintaining a healthy lifestyle is important to me, and fitness has been a priority in my life since having my kids,” Simpson said about launching The Warm Up. “It’s exciting to be sharing a true performance line — it’s a blend of great active features, technology and fashion.”
What’s great about her new line is that not only does it look good, but it’s affordable with prices ranging from $24 to $49. We can now hit the gym without breaking the bank!
