Target’s New Plus Size Fashion Line AVA & VIV Lookbook. Target is once again dipping it’s toes into the plus size world with the release of their new plus size fashion line titled AVA & VIV. While there is much controversy surrounding previous clothing collaborations and the brand not catering to larger sizes…..I think it’s fair to say from the looks of things, this collection looks very promising. The lookbook even features real plus size bloggers GabiFresh, Nicolette Mason, and Garnerstyle, all of course looking gorgeous as ever.
The new AVA & VIV will be dedicated strictly to plus size women and ranges from prices of $10 to $79.99 making the range very affordable. While I have yet to hear the sizes that will be released it seems as if the range will cater to all curvy sized women, and not just a select few.
Target is synonymous with great design, and with the launch of AVA & VIV, we’re stepping up our fashion game for our Plus-size guests,” said Stacia Andersen, senior vice president, merchandising, apparel and accessories, Target. “From stylish original prints to the attention to detail and fit, this line is meant to impress and we can’t wait to share it with our guests.”
Available in stores as well as online, the collection is expected to launch February 22 and feature a variety of everyday styles. Look below to view some of the pieces from the collection.
