Kendall Jenner Named The New Face of Estee Lauder. Congrats are in order because Kendall Jenner has been named the new face of Estee Lauder! Surprised? You shouldn’t be….Kendall is currently taking the fashion & beauty world by storm and in a much more “high fashion” way than her counterparts. She was also recently featured in a full spread of Vogue, and has been seen in countless runway shows of top designers. At such a young age both Kendall and Kylie truly know how to work their brand! Read the full scoop after the drop.
The Estée Lauder brand today announced that it has signed Kendall Jenner, fashion’s new breakout star and social media sensation. Kendall will appear in digital, TV and print advertising campaigns and play an active role in creating social media content that will live on Estée Lauder’s channels as well as her own.
“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”
“It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling,” said Kendall Jenner. “I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”