Sephora Divergent 2014 Makeup Collection. The new movie Divergent is already getting tons of buzz, and even it’s own makeup line. Hitting Sephora stores March 21, the line will officially launch with items ranging from a collector’s makeup kit, to nail polish, and makeup palette.
This is the first time we’ve done a film collaboration. The story line is about discovery and female strength, and has many alignments with our mission and DNA,” Margarita Arriagada, chief merchant of Sephora told WWD.com
Sephora’s Divergent Collection is housed in a distinctive packaging adorned with imagery inspired by the film and its characters. Each product has been specifically formulated to bring out your most adventurous side and includes never been seen before transforming special effects for eyes and nails.
The Sephora Divergent Collection includes three unique pieces that will be available exclusively at Sephora and Sephora.com.
Divergent Multi-Piece Collector’s Kit ($59.50)
Three limited edition eyeshadow palettes, a cheek palette, and four lipglosses come together in this brilliant kit all of which are inspired by the trails of each Divergent faction. A double ended application brush as well as three Get the Look cards are also included to ensure you have tools to create your perfect Divergent inspired looks.
Divergent Multi-Piece Collector’s Palette ($32.50)
Portable but packing an impact this limited edition palette contains three high pigment eyeshadows in versatile neutral shades.
